Saturday, 11 February 2012

Rebrand and Logo Design for Pugwash News/The Galleon

I work for our Student Newspaper as Deputy Editor a long side my degree, its good fun and it's taught me some really good skills, i.e Indesign, which is always handy!

Anyway we decided a name change was needed now to help the paper grow, it went from "Pugwash News" to "The Galleon", it is what the paper was 100 years ago so we thought it was an appropriate name to change to, a lot more professional and obviously it's in touch with our roots.

As with all rebrands a new logo was necessary, and the person in charge of that was me! I had to be careful when doing this because we'd all had the idea to have it as a ship, as it makes sense. Our local newspaper here in Portsmouth is The News and it has a Galleon as its logo, so in order to create something completely different and new, I came up with a few rough idea's then for the rest of the design process I continuously looked at The News and loads of other well known papers. I did this to make sure I didn't subconsciously copy anything, and eliminated anything that looked even slightly like another newspaper. I then drew up the ship I'd come up with properly in illustrator and substituted the A in The Galleon with the ship which was actually drawn from a Galleon. Here's how our rebrand is looking... (apologies for the poor photographer all I had was my phone on me and I had to be pretty quick!)
The above banner was not designed by me, just "The Galleon" bit, its just another example of how our rebrand is coming together
The ship being carried through out the paper :)
Proof it was me! Look there's my name!
The Ship again being carried through the paper
Advert designed by me, few mistakes to be corrected though!
Quickstand - my whole design, I think it looks rather good :)
The overall paper! It's a huge difference from the original Pugwash News, the entire design has been tweaked, we're aiming for an overall more professional look, and personally I believe we are well on our way to achieving it!

SJ
x

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